Google has officially entered the film and television industry with the launch of “100 Zeros,” a new production initiative developed in partnership with Range Media Partners. This multi-year collaboration aims to fund and co-produce a variety of scripted and unscripted projects, including AI as an example.

The name “100 Zeros” is actually a nod to the term “googol,” which represents the number 10 to the 100th power, just a simple playful reference to Google in itself. So far, 100 Zeros has launched the “AI On Screen” program to start producing short films that explore a variety of themes.

The company intends to market these projects to traditional studios and streaming services like Netflix for example. It’s aiming to reach broader audiences and integrate its technologies into mainstream entertainment .

This move positions Google alongside other major tech companies investing in entertainment to enhance cultural relevance and showcase technological advancements. Google wants to influence public perception and drive adoption of its services among younger, tech-savvy audiences. Which means that they have a target audience in mind for their films. 

As the entertainment landscape continues to evolve, Google’s 100 Zeros represents a strategic fusion of technology and storytelling, signaling the company’s commitment to shaping the future of media and content creation.